​😳 384 logos on one shirt? Club plans craziest stunt everWhy have one big main sponsor when you can have 384 (!)? Yes, you read that right: Brazilian club São Joseense, from the state of Paraná, is flipping the script for the 2027 season. Instead of signing a single mega-deal, the club is turning its new shirt into a colorful mosaic for the local community, with a whopping 384 advertising spaces.Each advertising space measures a compact 3.5 by 3.5 centimeters. Depending on whether the logo takes pride of place on the chest or ends up nearer the hem, interested sponsors will pay between 2,000 and 15,000 reais (roughly €300 to €2,500).But what is the club hoping to achieve? According to a press release, the aim is to give small businesses the chance to buy advertising space on the club’s shirt. “Being a main sponsor costs a lot of money, which severely limits who can get involved. Our shirt project now gives microbusiness owners and sports enthusiasts an affordable way in,” explained Eduardo Grassi.The club’s managing director also emphasized: “We want business owners and fans to feel part of this sporting journey—in a city that lives and breathes football but has until now lacked a team of its own to identify with. This is another step toward making São Joseense more prominent and better equipped for a year full of sporting challenges awaiting us in 2027.” Among other things, the club will make its debut in the prestigious Brazilian cup competition, the Copa do Brasil.For the mini-sponsors, that means exposure and TV airtime that microbusinesses can usually only dream of.Once the design is finalized, the shirts may well look like a giant QR code from a distance. But in the stands and among local businesses, the initiative is probably already creating exactly what every club hopes for: the feeling of being out on the pitch together.📸 Instagram São JoseenseThis article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.