​Kyle Lowry will no longer juggle two careers. Amazon confirmed to Awful Announcing that Lowry has transitioned into a regular contributor role with the NBA on Prime now that he has officially retired from playing. The announcement follows a ceremonial one-day contract signing with the Toronto Raptors, the organization that helped him lift the 2019 NBA championship, effectively ending a 20-season playing journey that also included stops in Memphis, Houston, Miami, and Philadelphia.
Lowry began working with Prime Video’s NBA coverage in September 2025 while still an active player for the Philadelphia 76ers, a rare dual role that saw him serving as an analyst during the same season he appeared in games. At the time, Prime Video described the arrangement as limited, with Lowry making selective appearances and carrying the potential for broader responsibilities in the future. That horizon arrived sooner than anticipated, as Lowry concluded his playing days after just 14 games this past season, recording three minutes in the postseason.
The active-player arrangement extended into the playoffs, where Lowry contributed to Prime Video’s coverage from the studio during the Play-In Tournament and the broader playoff run. He joined a rotating panel that included notable names such as Blake Griffin, Dirk Nowitzki, Udonis Haslem, and Taylor Rooks. Amazon has not yet stated whether Lowry’s role will broaden beyond the studio, and the network’s analyst lineup remains fluid, with some contributors—like Steve Nash and Dwyane Wade—also calling games. This leaves open the possibility that Lowry could eventually transition to on-court game-analyst duties in the future.
Beyond Prime Video, Lowry is expanding his footprint in sports media by investing in women’s sports, joining the Toronto Tempo ownership group alongside his wife, Ayahna Cornish-Lowry. This move adds to his growing portfolio as a media personality who is increasingly involved in promoting and supporting women’s athletics.
The shift into a regular NBA on Prime analyst role comes after a career that featured a long-time impact as a star guard and floor leader for the Raptors, including the 2019 championship run that remains a high-water mark of his playing days. As he moves into full-time media work, Lowry will bring decades of experience, on-court insight, and leadership to Prime Video’s NBA coverage, offering fans a familiar voice with a deep understanding of the game and its postseason dynamics.
As of now, Amazon has not released a definitive timetable for expanding Lowry’s duties beyond the studio, leaving room for potential future appearances as a game analyst or additional responsibilities within the Prime Video NBA team. The evolving nature of Prime’s coverage, which features a rotating mix of analysts who also contribute to game broadcasts, suggests that Lowry’s role could grow or be refined in the seasons ahead.
In summary, Kyle Lowry has shifted from balancing professional basketball with broadcast duties to embracing a dedicated role in NBA on Prime’s media coverage while also diversifying his involvement in sports by investing in women’s athletics through the Toronto Tempo venture with his wife. His post-playing career is now firmly anchored in media, analysis, and ownership, marking a new chapter that leverages his extensive playing experience and leadership qualities in the realm of sports broadcasting and sports business.