​He outlines EuroLeague’s overarching plan, which encompasses creating a new media platform designed to host a range of offerings—from streaming subscriptions and betting to merchandise and ticketing—and notes that this approach has already attracted substantial investor interest. A data room is set to be opened to prospective franchisees later this week. “We are very confident because the market is already responding,” says Bueno, who mentions receiving more than 20 franchise bids totaling €1.2 billion. “We feel very strong about it, and we’re going to deliver the numbers.” The league’s expectation is that new franchises will each be valued in the €50 million to €100 million range, a figure roughly equivalent to about 10 percent of the price typically seen for NBA Europe entries.