​Tennessee football unveiled its dark mode Adidas uniforms to cap a week of releasing new team gear. On July 9, UT released an eye-popping video titled “Darkness comes for all” on social media that showcased the dark mode Adidas football uniforms. The clip follows the same vein as the earlier “Venom” viral video that teased UT’s dark mode uniforms in 2024. In addition to the dark mode reveal, the orange, white, and Summitt Blue uniforms have already been unveiled, and the new Adidas apparel is set to hit stores on July 10.
Tennessee has a 5-2 record in black alternate uniforms since 2009, with notable performances including a 31-13 win over South Carolina in 2009, a 45-20 victory over South Carolina in 2021, a 41-17 loss to Georgia in 2021, a 44-6 win over Kentucky in 2022, a 41-20 win over South Carolina in 2023, a 28-18 win over Kentucky in 2024, and a 33-27 loss to Oklahoma in 2025. The new uniform reveals mark the start of a 10-year blockbuster contract with Adidas, a deal that positions UT as a flagship university for the brand and enhances the Vols’ NIL strategy, while also ending UT’s 11-year relationship with Nike.
Adidas is once again Tennessee’s official footwear, uniform, apparel, and sideline partner, with the new era beginning July 1. The program previously served as the Vols’ apparel provider from 1995 to 2015. Throughout the week of July 6-9, Tennessee unveiled new Adidas uniforms with daily releases across multiple sports, including football. The rollout began with orange uniforms on July 6, followed by white uniforms on July 7, and culminated on July 9 with the dark mode football uniforms. The design for the Smokey Grey football uniforms will be released at a later date. New Adidas merchandise was scheduled to hit stores on July 10, with additional products to be added throughout the football season.
Adam Sparks, the Tennessee football beat reporter, covers these developments and can be reached at adam.sparks@knoxnews.com or X, formerly Twitter, at @AdamSparks. Readers are encouraged to support strong local journalism by subscribing at knoxnews.com/subscribe. This story originally appeared in the Knoxville News Sentinel as Tennessee football unveils new Adidas dark mode uniforms in video for better SEO.