​Our strongest bet for UFC 329 isn’t a long shot, with Max Holloway headlining Prime Picks. At Sherdog, we stay active around major events, offering our regular in-depth Shillan & Duffy preview show and the Sheehan Show for all things related to betting. While we rely on official sources for picks, we’d like to lighten the load a bit and give you a more relaxed breakdown this time. The sports betting industry is booming right now, with billions of dollars flowing in since legalization swept the states. Those who set the lines are often sharp with their opening numbers, valuations, and analysis. Sometimes they miss the mark or spark worthwhile discussion. That’s where this refreshed Prime Picks series comes in, as we join you in exploring the chasm of UFC 329 during International Fight Week. Give it a try.
At this stage of their careers, with wear and tear to show for the rounds, Holloway, the younger and less self-destructive of the two, would normally be a hefty betting favorite heading into his UFC 329 headliner. This isn’t the Conor McGregor who dominated Eddie Alvarez when the New England Patriots were months away from their legendary comeback against the Falcons in Super Bowl LI back in early 2017. Yet we should not assume McGregor won’t show up on Saturday. He’ll be there, ready to go.
Reflect on how much your life has changed this past year, then stretch that reflection back five years—the span since McGregor last fought professionally. Add in the controversy surrounding banned substances during periods off UFC testing, plus a few post-fight anecdotes that have affected public perception, and you have a profile of an athlete trying to return to peak form after his prime, following a severe leg injury, followed by global fame that led to acting forays and international fallout from his post-fight actions.
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With that out of the way, this matchup is, on the surface, questionable. Per manager Audie Attar this week, the UFC has reportedly adroitly opened its wallet for the Irish star in a bid to boost SEO and overall appeal.