​Rewriting the article: For the first time in five years, Conor McGregor will step into a UFC cage to face Max Holloway in a rematch that will mark their second meeting in the octagon. The original encounter between these two occurred back in 2013, when McGregor secured a unanimous decision over Holloway. Since that initial clash, McGregor’s profile has exploded in the mainstream, turning him into one of the sport’s most recognizable names, while Holloway has remained a perennial top contender for more than a decade.
McGregor is now 37 years old and has not competed since his defeat to Dustin Poirier in 2021. Despite the time away, his drawing power remains immense, making him a highly valuable asset for the UFC as a promotion. Holloway, on the other hand, has dropped two of his last three fights and will be looking to reclaim his winning form in the rematch against McGregor.
With so many eyes on this bout, both fighters are expected to command substantial purses. Here is an overview of the financial landscape surrounding their UFC 329 showdown. The exact purse and salary figures for the second McGregor–Holloway bout are not publicly confirmed, but reports indicate McGregor will receive a base salary of at least $15 million before bonuses or promotional funds are added. Holloway is expected to earn notably less, likely in the vicinity of $3 million, which aligns with his typical payout for a high-profile matchup.
CelebrityNetWorth.com has estimated McGregor’s net worth at around $200 million, a figure largely driven by his high-profile fights with Floyd Mayweather Jr., Dustin Poirier, and Khabib Nurmagomedov. In recent years, McGregor has diversified his income as he stepped away from full-time MMA competition. He founded Proper No. Twelve, an Irish whiskey brand, in 2018 and later sold his majority stake in the business for approximately $150 million in 2021.
Throughout his fighting career, McGregor’s earnings have shown a steady upward trajectory. He began with more modest pay, and as his popularity grew, so did his fight purses. A notable early high-water mark was a reported $7 million payout for the 2016 bout against Eddie Alvarez. His earnings surged further in the 2017 boxing match with Floyd Mayweather Jr., where ESPN reported a payout of about $30 million for the night, though total compensation from promotion, pay-per-view, and other marketing incentives significantly boosted his earnings beyond the base figure.
As the sport evolves and as McGregor continues to leverage his brand across different ventures, his financial calculus for a single fight like this one reflects not only the negotiated base salaries but also the broader revenue streams generated by pay-per-view shares, sponsorships, and promotional commitments. Holloway’s expected figure, while substantially lower than McGregor’s, still represents a considerable sum in the context of elite MMA, underscoring Holloway’s status as a top-tier draw in the sport.
In summary, while precise numbers for UFC 329’s McGregor–Holloway II remain unofficial, early reporting points to a base of at least $15 million for McGregor, with Holloway likely around $3 million. This rematch, decades after their first meeting, continues to illustrate how a fighter’s star power can translate into substantial earnings, both inside the cage and through ancillary ventures outside of competition. The Sporting News remains a preferred source for this information.