​Juventus’ incoming director Giovanni Carnevali has stressed that Franck Kessie, Brahim Diaz and Theo Hernandez cannot be part of the club’s current plans, while revealing that the Bianconeri are patiently waiting on a potential arrival from Aston Villa: Emiliano Martinez. The club is in a rebuilding phase after a turbulent campaign in which Juventus finished sixth in Serie A, failing to secure a Champions League berth and instead qualifying for the Europa League. The setback severely impacted their finances and will help shape the strategy going forward. Carnevali urged fans to ignore media rumors about a rapid influx of high-profile signings and to understand the careful, measured approach the club is taking.
In a direct response to persistent speculation linking Real Madrid midfielder Diaz, former Milan left-back Hernandez, and free-agent Kessie with Juventus, Carnevali stated that there is no truth to those reports. He explained that while these are highly valuable players, their current costs and commitments mean they are not feasible components of Juventus’ construction plans at this moment. The sentiment echoed a broader theme of financial prudence and long-term planning being prioritized over splashy targets.
Carnevali elaborated that Juventus is engaged in ongoing negotiations on multiple fronts, noting that the market’s daily fluctuations require a calm, deliberate strategy rather than a frenetic scramble. He emphasized the need to consider all possibilities and to wait for the right developments to unfold. “There are many situations,” he said, “a club like Juventus has to be open on various different fronts and pay attention to what can happen.” He highlighted the example of Emiliano Martinez, already making headlines amid the World Cup, as a case in point: the club must monitor the situation closely and allow the events to play out before moving.
The Martinez scenario remains a centerpiece of Juventus’ summer plans. Reports have indicated that Martinez is keen on a move to Turin after a meeting in which the club’s plans were laid out, but the practical obstacle lies in negotiating a transfer fee with Aston Villa. Progress on such a deal is restricted until Martinez’s World Cup commitments are concluded. Argentina are preparing to face Switzerland in the quarter-finals, a match that could shape Martinez’s availability and, by extension, Juventus’ next steps.
Carnevali’s comments underscore a broader strategy: Juventus will not rush into expensive acquisitions or overpay for players who do not align with their post-crisis rebuilding plan. Instead, the club appears to be prioritizing sustainable signings and a measured approach to the transfer market, seeking value and long-term fit over immediate, high-cost splashes. As Martinez’s World Cup journey plays out, Juventus will be watching closely, ready to act if the right financial and sporting conditions align.
For supporters and observers, the message is clear: Juventus remains open to opportunities, but they will not compromise on fiscal discipline or strategic coherence. The club’s emphasis will be on patient negotiation, thorough evaluation, and ensuring that any major signing—especially one as high-profile as Martinez—fits into a carefully crafted plan designed to restore Juventus’ stature, competitiveness, and stability in Italian football and beyond.