​Juventus and Cygames have extended their partnership through 2027, with Cygames’ logo set to appear again on the back of the Men’s First Team shirt through the 2026/27 season. This renewed collaboration continues a relationship that began in 2017 and stands as one of the longest-running commercial partnerships in the club’s history. Over the years, Juventus and Cygames have nurtured a strong, enduring connection built on innovation, creativity, and a shared global outlook. The renewal underscores the success of a partnership that has evolved in step with the rapid transformations sweeping sports, entertainment, and digital media.
As a leading entertainment company in Japan, Cygames has earned an international reputation for delivering world-class experiences across video games, animation, manga, and digital entertainment. Cygames’ talent for cultivating enthusiastic communities around its content, coupled with a relentless drive to innovate, makes it a natural fit for Juventus and a valued member of the club’s extensive family of partners. Looking ahead, the collaboration will continue to leverage Juventus’ expansive global platform, its comprehensive digital ecosystem, and the Juventus Creator Lab to develop new opportunities for fan engagement through innovative storytelling and increasingly compelling content.
Peter Silverstone, Juventus Chief Business Officer, commented: We are delighted and deeply grateful for the trust Cygames has consistently placed in Juventus and for the unwavering support they have shown throughout our partnership. Across the years, we have had the privilege of witnessing Cygames grow into one of the most respected and successful names in the global entertainment industry. The alignment between Cygames’ passion for innovation and Juventus’ philosophy, “We Are Youth. Since 1897.”, strengthens this partnership. We are excited to continue creating value and opening new engagement opportunities for Cygames around the world by leveraging our global digital ecosystem—reaching nearly 200 million followers, with about 40% under the age of 24—as well as the Juventus Creator Lab.
Long-lasting partnerships are rare, built on mutual trust, shared ambition, and a commitment to growing together. We are proud that Cygames has chosen to continue this journey with Juventus, and we look forward to many more years of collaboration. The renewed alliance will persist in delivering innovative experiences and meaningful content that resonate with fans across the globe, reinforcing Juventus’ leadership in sport, entertainment, and digital media collaboration. By continuing to fuse Juventus’ global reach with Cygames’ dynamic storytelling and community-building capabilities, both brands will create fresh, compelling narratives and opportunities that captivate audiences worldwide.