PSG to sign €100m per year Nike contract extension

By admin — In News — July 12, 2026

   ​L’Equipe reports that PSG and Nike are nearing a major contract extension that would significantly raise both the value and duration of their partnership. Nike has been PSG’s official kit supplier since 1989, and this long-standing relationship is set to continue well into the future. The existing agreement with Nike was due to expire in 2032, but club president Nasser Al-Khelaïfi reportedly requested fresh terms following PSG’s historic victory in the 2025 Champions League.
According to L’Equipe, talks are moving toward finalizing a five-year extension that would keep Nike as PSG’s kit supplier through 2037. The renewal is expected to bring a substantial salary increase for the club, reflecting the elevated status PSG achieved after lifting the Champions League trophy. At present, Nike’s deal with PSG is said to be worth about €60 million per year. With the new arrangement, PSG could see their annual Nike revenue rise to around €100 million, a near-doubling of the current figure.
The report suggests that PSG has secured one of the most lucrative kit deals in world football, placing their package on a level with the top-tier agreements currently enjoyed by clubs like Barcelona, which also partner with Nike. The anticipated extension underscores the continued value of Nike’s association with PSG, a partnership that has endured for decades and now appears poised to enter a new, more financially expansive chapter.
While the specifics of the contract—such as the exact terms, performance-related clauses, and any additional branding or sponsorship components—have yet to be officially confirmed, L’Equipe’s information points to a confident trajectory toward a landmark agreement. The five-year extension through 2037 would align with PSG’s ambitions to maximize global exposure and revenue streams following their recent on-field successes and their ongoing strategy to compete at the highest levels of European football.
As negotiations progress, both parties are clearly aiming to solidify a long-term framework that reflects PSG’s growing market value and Nike’s continued commitment to a high-profile roster of clubs. The anticipated deal would not only ensure Nike’s prominent presence in PSG’s branding and matchday kits but also reinforce the club’s commercial partnerships in a landscape where sponsorship power is increasingly tied to sustained performance and global reach. GFFN | Bastien Cheval contributed to this coverage, with the emphasis on delivering insights suitable for SEO in reporting on such a high-stakes, long-duration sponsorship arrangement.  

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