​Columbus Crew fans are under fire online after borrowing a Norwegian soccer celebration during a friendly against Burnley F.C. July 12.A video from an X user shows fans in the Nordecke section of ScottsMiracle-Gro Field partaking in the “Viking row” chant, which was popularized by Norway’s successful run to the quarterfinals of the 2026 World Cup.AdvertisementAdvertisementAdvertisementMore Columbus Crew news: Columbus Crew continue to ‘freshen up’ roster for second half of MLS seasonAfter two drum beats, the leaders facing the crowd yelled “Ro!” into their megaphones for fans to follow in unison. The chant led by the Nordecke appeared to have scarce participation, with many fans watching on or looking at their phones.”Coworker sent me this… needs jail time,” read the X post with the video.Fans on Reddit debated whether it was appropriate for Crew supporters to adopt the celebration.”Can we not do this again?” A user asked on Reddit in the post that began the conversation.AdvertisementAdvertisementAdvertisement”Wholeheartedly agree. Row is cool because it comes from Norway/vikings. Columbus is…not that,” read the top reply from another user.National flags hang in the Nordecke in the first half at Lower.com Field on Saturday, Aug. 23, 2025 in Columbus, Ohio.”It’d be sick if we had one original chant,” read another comment.An LA Galaxy fan account on X (@LAGalaxy310) also gained traction for critiquing the Crew fans’ use of the Viking Row.”I knew a MLS club out there would try this,” the user wrote,” And it’s somehow more embarrassing than I could have imagined.”1 / 7Columbus Crew midfielder Max Arfsten (27) leaps over New York City FC defender Kai Trewin (5) in the first half of the U.S. Open Cup quarterfinal match at ScottsMiracle-Gro Field on Wednesday, May 20, 2026 in Columbus, Ohio.(Samantha Madar/Columbus Dispatch)Jonathan Smith, co-host of “T-Bone & Tyvis” on 97.1 The Fan, defended Crew fans for trying out the chant.”If you’re going to do cool things, you can’t be afraid to fail. It’s how you learn and grow,” Smith wrote in an X post. “The @Nordecke does tons of actual good and cool [expletive], so, it’s expected that there will be some misses. But yeah, I hope we can all agree to please never do this again.”AdvertisementAdvertisementAdvertisementThe Crew’s MLS season picks back up on July 22 against New York City FC after an extensive World Cup break.This article originally appeared on The Columbus Dispatch: Why Columbus Crew fan chant sparked backlash across social media