PSG set to sign vast new Nike sponsorship deal which will bring them close to Barcelona’s numbers

By admin — In News — July 14, 2026

   ​PSG are close to an agreement with Nike over a new deal which will almost double the club’s already vast payoff from the American sportswear brand.If you enjoy PSG Talk coverage and want to see more of it, add us as a preferred source on Google to make us a favourite and see more of our content.AdvertisementAdvertisementAdvertisementPSG are back to back European Champions, and they’re not hesitating to capitalise on that when it comes to making more money.According to a report in L’Equipe today, the Parisians are using the exceptional leverage they possess right now to renegotiate their kit sponsorship with Nike, a full six years before their current deal expires.The new deal will add five seasons to the current deal, taking it to 2037. The payback is vast – the value of the collaboration will go from €60m a year to €100m. This takes them close to Barcelona’s figures, which are currently the game’s biggest at around €120m a year.AdvertisementAdvertisementAdvertisementIt appears that their use of the Nike “Jordan” sub brand will remain exclusive to PSG (among football teams) in that time too.While the club’s brand doubtless took a hit in the last few years with the departures of its biggest stars (Lionel Messi, Neymar, Kylian Mbappe), they’ve since more than made up for that star power with success on the field.PSG have apparently agreed a contract extension with Fabian Ruiz, and are just waiting to announce the 1+1 deal.Juventus have made it clear they don’t want to pay the full €45m asking price for Randal Kolo Muani. It’s now up to PSG to respond.DOWNLOAD THE OFFICIAL PSG TALK APP FOR ALL THE LATEST UPDATES – STRAIGHT TO YOUR PHONE! ON THE APP STORE  

Content Source: Yahoo News

Image Credit: Getty Images

All rights to the news content and images belong to their respective copyright owners.