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The NBA Players Association is launching a new consumer-facing unit and brand, Plyrs Untd, that will initially focus on events and content. It effectively replaces the NBPA’s current B2B brand, Think450. “Consumers do not know our brand, but consumers obviously know our guys, and our guys, probably more so than any other sport, represent culture in a different kind of way,” David Kelly, NBPA executive director, said in a video call. “In addition to collectively licensing the player rights to companies, it just makes sense to have a brand that is known by consumers, by customers.”
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This article originally appeared on Hoops Hype: The NBA Players Association is launching a new …
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