​By Amy TenneryNEW YORK, July 16 (Reuters) – The World Cup trophy will be transported to the New York-New ‌Jersey stadium in a bespoke Louis Vuitton trunk, with ‌the French luxury fashion house once again entrusted with designing the carry case ​for the most coveted prize in soccer.AdvertisementAdvertisementAdvertisementThe trunk features a golden V for “Victory” – and “Vuitton” – across the front, with the brand’s recognisable monogram pattern and gold-plated brass corner protectors.The interior is lined with beige ‌leather and features a ⁠patch commemorating the partnership between Louis Vuitton and FIFA.It is the fifth successive occasion in which ⁠the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.”For over ​a decade, ​Louis Vuitton and FIFA have ​shared an unwavering commitment to ‌excellence, bound by a shared belief in sport’s power to inspire and bring people together,” Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.AdvertisementAdvertisementAdvertisementLuxury brands have long staked out their territory in professional sport, with Tiffany & Co. crafting the prize ‌awarded to the Super Bowl champion — ​now known as the Vince Lombardi ​Trophy — since the first ​edition in 1967.Louis Vuitton also crafts bespoke luxury ‌trophy trunks for major Grand Prix ​circuits under a ​10-year deal with Formula 1.But there is only one trophy for the quadrennial global showpiece – the prize typically resides ​at the FIFA ‌Museum in Zurich – making the chance to design its bespoke ​luggage a particular honour.(Reporting by Amy Tennery in New ​York, editing by Pritha Sarkar)