​West Bromwich Albion head coach James Morrison is continuing to shape his squad ahead of his first full season in senior management, with attention now turning to what the Baggies still need in order to compete successfully during the 2026-27 campaign.
Morrison, a hugely familiar figure to Albion supporters after his long and popular playing spell at The Hawthorns, is preparing for a defining period in his coaching career. After stepping into the role and beginning to put his own ideas in place, the former midfielder now has the opportunity to build a team in his image across a full pre-season and league campaign. For West Bromwich Albion, the key questions are clear: where does the squad still need strengthening, what style of football will Morrison look to implement, and what should fans realistically expect from the club this season?
BBC Radio WM’s Steve Hermon and Chris Hall from the Albion Analysis podcast have taken a closer look at those issues as part of their preview of West Brom’s 2026-27 season. Their discussion focuses on the state of the squad, the challenges facing Morrison, and the level of ambition around The Hawthorns as the Baggies look to move forward.
West Bromwich Albion supporters will be eager to see evidence of progress under Morrison, but success may depend heavily on recruitment before the transfer window closes. A strong Championship campaign usually requires depth, balance and consistency, and Albion will need to ensure they have enough quality in key areas of the pitch. Defensive organisation, midfield control and attacking efficiency are likely to be central themes as Morrison looks to make his mark.
One of the biggest tasks for the West Brom boss is finding the right blend between experience and energy. The Championship is a demanding division, and teams that challenge near the top often combine proven performers with younger players capable of bringing pace, intensity and freshness. Morrison knows the club well and understands the expectations of the fanbase, but his ability to develop a clear identity will be just as important as any individual signing.
The Baggies will also need to improve consistency if they are to be involved in the promotion conversation. Over the course of a long season, results can quickly shift momentum, and West Brom must avoid extended dips in form if they want to remain competitive. Supporters will hope Morrison can create a side that is difficult to beat, confident in possession and clinical when chances arrive.
Expectations for West Bromwich Albion will vary among fans. Some will believe the club should be aiming firmly for the play-offs, given its history, infrastructure and Championship pedigree. Others may take a more measured view, recognising that Morrison is still early in his managerial journey and that squad development may take time. However, there is little doubt that Albion will be expected to show ambition and improvement throughout the 2026-27 season.
The role of the supporters could also prove significant. The Hawthorns can be a powerful venue when the team gives the crowd something to believe in, and Morrison’s connection with the club may help generate patience and unity, especially if performances show a clear direction. Fans will want to see commitment, tactical clarity and signs that the team is building towards something sustainable.
BBC Radio WM’s season preview, featuring Steve Hermon and Chris Hall of the Albion Analysis podcast, offers further insight into the major talking points surrounding West Bromwich Albion ahead of the new campaign. From transfer priorities and tactical questions to promotion hopes and the pressure on James Morrison, the discussion provides a detailed look at what could define the Baggies’ season.
Supporters can listen to the full West Bromwich Albion 2026-27 season preview on BBC Sounds, where more Baggies news, analysis, interviews and fan views are also available. As the new campaign approaches, all eyes will be on Morrison, his evolving squad and whether West Brom can turn potential into results in what promises to be a crucial season at The Hawthorns.