​DURHAM, NC – OCTOBER 27: A view of the ‘COACH K COURT’ logo at Cameron Indoor Stadium on October 27, 2012 in Durham, North Carolina. (Photo by Lance King/Getty Images) | Getty Images Duke announced a new partnership Monday with financial services company Edward Jones. The company will help Duke athletes understand their financial situation, which is a big deal. It’s pretty unusual for teenagers or young adults to suddenly become rich, and teaching them how to handle that is smart and responsible. As part of the deal, Edward Jones will get a spot on the Coach K Court, which is phenomenal advertising. AD Nina King said this: “Edward Jones has approached this partnership with genuine curiosity about what our students and our department need most. The breadth of this relationship says a lot about their desire to connect with our community, and the investment in our student-athletes [makes] it clear that Edward Jones will be a meaningful partner with Duke Athletics for years to come.”Edward Jones, finding a new niche, has also struck deals with UNC and Oregon. It’s yet another sign of the rapidly changing times. Duke Athletics announces partnership with Edward JonesDuke’s Coach K Court to have sponsorship logo for first timeDuke Debuting On-Court Ads In 2026 College Basketball SeasonA major change is coming to Cameron Indoor Stadium this basketball seasonGo to the DBR Boards to find Blue Healer Auctions || Drop us a line