​Samuray del Sol (fka Kalisto) is the face of a Nissan Frontier campaign. WWESamuray del Sol (formerly known as Kalisto in WWE) went from being a special ed teacher to a world-renowned professional wrestler whose name and likeness is the subject of a national commercial campaign. Samuray Del Sol Is The New Face Of NissanOnce a teacher on the side, who also worked on-site security, the former WWE United States champion is now the face and mask of a new campaign for Nissan Frontier. In his latest commercial, the talented luchador hauled the Frontier V6 everywhere from a senior citizens community to a quinceañera. After an eight-year run with WWE, Samuray del Sol’s decorated career has seen him work for a myriad of top promotions from AEW, to MLW to AAA. Despite currently recovering from injury, Samuray is flexing his versatility, using his time off to land endorsement deals with help from the Paragon Talent Group led by former WWE Superstar Mojo Rawley (Dean Muhtadi.) “[Mojo] started a group called Paragon that helps wrestlers who just got out of WWE—or any other talent that are up-and-coming—who are in need of opportunities,” said Samuray. “He helped me a lot with that Nissan commercial that came through. I did the audition, they loved it and the rest is history.” “Nissan was actually my very first car when I got here to Orlando,” he continued. “That was my very first Nissan. It was pretty cool how little people know it’s my first car, and then all of a sudden I’m the face of Nissan.” Nissan’s interest in Hispanic talent mirrors that of the wrestling industry as a whole. Last year, WWE acquired AAA and continues to work with the promotion as part of a successful weekly streaming showcase that airs Saturdays on YouTube. Meanwhile, AEW has partnered with rival Mexican promotion CMLL. Last month, AEW Grand Slam Mexico averaged an impressive 694,000 viewers across the three-hour block, with an average of 736,000 across its regular two-hour timeslot. These numbers are well above AEW’s 2026 average viewership for Dynamite. Nielsen’s most recent ratings update now focuses on viewers in Hispanic households as North American pro wrestling continues its emphasis on lucha libre. A recent Nielsen report suggested Hispanic households watched more than two trillion minutes of TV in the first half of 2026, 1.2 trillion of which were streamed.Pro wrestling’s frontrunner for the 2026 match of the year—between Los Grandes Americanos—took place in the venerable Mexican promotion AAA. AAA is reportedly in talks for a television deal coming off last week’s run of shows in the Hispanic market, which culminated in a memorable world title match between two of WWE’s biggest stars.Samuray Del Sol Thinks Penta Should Have Beaten Roman ReignsWWE Raw in Mexico City drew WWE’s second-highest viewership of 2026 on Netflix with 3.1 million viewers for a high-stakes main event between Roman Reigns and rising luchador Penta. Samuray del Sol was