​The NFL has spent years taking regular-season games outside the United States, but the latest trip to Brazil produced a striking television number. The Baltimore Ravens and Dallas Cowboys were thousands of miles from home, yet the matchup landed in one of the biggest viewing windows on the league calendar.The game also had an ending that was hard to leave. Baltimore won 34-31 in Rio de Janeiro on Tyler Loop’s 56-yard field goal as time expired, giving viewers a back-and-forth finish until the final play. Reuters reported that Dallas had tied the score with seven seconds left before Lamar Jackson and Zay Flowers helped set up the winning kick.Ravens-Cowboys Game Sets International Viewership RecordCBS said the game averaged 24.9 million viewers, making it the most-watched international NFL game on record. The audience climbed above 30 million during the final moments when Loop converted the 56-yard attempt, according to the Associated Press.Football – NFL – Baltimore Ravens v Dallas Cowboys – Estadio Maracana, Rio de Janeiro, Brazil – September 27, 2026 Dallas Cowboys’ Brandon Aubrey scores a field goal REUTERS/Sergio MoraesThat number moved the Brazil game past the previous international mark. The Week 1 meeting between the San Francisco 49ers and Los Angeles Rams in Melbourne averaged 18.5 million viewers on Netflix, while last year’s Chargers-Chiefs game in Brazil also averaged 18.5 million on YouTube, the AP reported.The Ravens-Cowboys game in Brazil was the NFL’s biggest international audience ever.CBS Sports said the game averaged 24.9 million viewers, making it the most-watched international NFL game on record.— Front Office Sports (@FOS) September 29, 2026Baltimore and Dallas kicked off at 4:25 p.m. ET on CBS, giving the international matchup a traditional Sunday afternoon slot that is easier for U.S. viewers to follow than an early-morning European broadcast. The game was also available on Paramount+ and NFL+.NFL’s Brazil Experiment Gets A Major AudienceThis was the league’s first regular-season game at Rio de Janeiro’s Maracanã Stadium after two previous Brazil games were held in São Paulo. The NFL has committed to at least three regular-season games in Rio over five years, showing its long-term interest in the market.The audience record provides another data point for that plan. This season features a league-record nine international games across four continents and seven countries, according to the NFL. The league’s six international games on NFL Network in 2025 averaged 6.2 million viewers.Football – NFL – Baltimore Ravens v Dallas Cowboys – Estadio Maracana, Rio de Janeiro, Brazil – September 27, 2026 Dallas Cowboys’ Dak Prescott in action with Baltimore Ravens’ Trey Hendrickson REUTERS/Brian SnyderThe matchup itself also helped. Lamar Jackson, Dak Prescott, Derrick Henry and CeeDee Lamb gave the game several recognizable stars, while the score stayed close enough to keep the result uncertain.