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The Southeastern Conference and Allstate insurance are reportedly set to announce a new multiyear agreement centered around SEC women’s sports and female athletes, according to the Sports Business Journal’s Ben Portnoy. A formal announcement is expected later Thursday.
The agreement, brokered through Disney Advertising, will reportedly involve the creation of the Allstate SEC Women’s Championship Cup that will highlight female athletes across the conference and feature a year-long competition where SEC schools earn points based on the performance of their women’s teams throughout the regular season and postseason play, per Portnoy. The deal will also involve a title sponsorship on next season’s SEC Nation bus and a presenting sponsorship of SEC awards.
This report will be updated.
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