​Daily Life in New York City, US – 3 Dec 2025 The NBA store is seen on Fifth Avenue in Manhattan, New York City. New York United States Copyright: xJiminxKimx/xSOPAxImagesx JKIM_daily_life_nyc_dec_3_25_DSC7103.jpeg ©Credits: ImagoThe NBA’s massive social media following may have become an unexpected target for a cryptocurrency promotion. The league’s official Instagram account appeared to advertise a meme coin. Fans were quick to question whether the account had been compromised.Screenshots circulating on X showed the NBA’s account promoting a Solana-based cryptocurrency called $NBA Coin. The post encouraged followers to explore the token and purchase it, using language that made the promotion appear connected to the basketball community. The post raised further concerns when comments were switched off.The caption read, “where basketball passion meets blockchain innovation! ???? Join the community and explore $NBA today. BUY NOW ????” The post reportedly included the token’s contract address, allowing users to identify the cryptocurrency. Comments were initially enabled.As the screenshots spread, netizens began describing the incident as a hack. However, the NBA had not publicly confirmed the suspected breach in the initial reports. That post was swiftly deleted, and the page is back posting regular NBA highlights. This is not the first time the league’s official accounts have been used to promote a fake cryptocurrency.A major security breach just compromised the NBA’s official channels. Stay informed on how this unfolds and what it means for the league’s digital presence by subscribing to our newsletter.On March 4, 2025, the NBA’s official X account announced the launch of $NBA Coin on the Solana network. The post presented the token as a new digital asset intended to change fan engagement and transactions. The announcement did not last long.The original post was deleted within minutes, but other official NBA accounts, including those for Spain and the United Kingdom, had also shared the promotion. NBA public relations confirmed the breach to Front Office Sports.Reporter Daniel Roberts subsequently shared the confirmation on X that the league’s official accounts had been hacked and that there was “no NBA Coin on Solana coming.” The NBA declined to provide further comments.The NBA’s Instagram incident would not be the first time a prominent basketball figure’s social media account was compromised. Jaylen Brown’s X account was hacked in September 2024.It not only promoted cryptocurrency but also took shots at his then Boston Celtics teammate Jayson Tatum. But JB was not the only NBA star whose account was compromised.Giannis Antetokounmpo also dealt with a security breach in May 2020. His Twitter feed had more than a dozen offensive posts in roughly five minutes. It included profane attacks on other NBA players, and a post even claimed Giannis was joining the Golden State Warriors, sparking speculation about his futur