Why Ford and NASCAR are teaming up for a special race and concert

By admin — In News — October 28, 2026

   ​To honor military members and their families, Ford Motor Co. is collaborating with NASCAR, International Motor Sports Association (IMSA) and Historic Sportscar Racing (HSR) to produce the Proud to Honor: Veterans Day Classic race at the Daytona International Speedway in Florida on Nov. 11.The event, which will be televised live from 8 p.m. to 10 p.m. on Nov. 11 on USA Network, will feature six Ford race cars and teams competing. Each car and team will honor a branch of the military: Army, Navy, Marines, Air Force, Space Force and Coast Guard, Ford said.The event will also stream live on the @usanetwork Tik Tok account so that fans across the country and military families stationed overseas have options to watch it.“For more than a century, Ford has stood alongside the people who serve our country and the families who support them,” Bill Ford, Ford’s executive chair, said in a statement. “The Proud to Honor Veterans Day Classic brings together racing, music and service to create a joyful new Veterans Day tradition that honors the entire military community.”  The show’s executive producer, Jesse Collins, promised it will be a “historic moment in television” because beyond the race, there will be a “star studded” concert headlined by the Zac Brown band and other artists. Also, actor Bryan Cranston and professional wrestler Adam Scherr, better known as Braun Strowman, will make appearances.The team of drivers who will race in Ford Nascar vehicles include:Army: Joey Hand and Brad KeselowskiAir Force: Austin Cindric and Frankie MunizMarines: Ryan Blaney and Ben HobsonNavy: Ryan Preece and Logan SargeantCoast Guard: Joey Logano and Ty MajewskiSpace Force: Joey Gragson and Layne RiggsSeveral drivers have military connections of their own. For example, Muniz said his grandfather and father served in the Navy and Air Force respectively.“Some of my favorite memories as a kid was visiting my dad on the base,” Muniz told a group of media. “I was always so, so proud. This is our way of saying thank you.”Tickets are on sale now at fordveteransdayclassic.com. General admission starts at $110, with the VIP experience starting at $305. Veterans verified through GovX receive a 20% discount, and Ticketmaster is waiving fees for everyone.Ford Philanthropy is providing 1,000 complimentary tickets to eligible military and veteran families, and half of ticket proceeds will benefit Blue Star Families, Ford said. More: Jim Farley finds a new chief of staff from Canada. What we knowJamie L. LaReau is the senior autos writer at USA TODAY Co. who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@freepress.com. Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.This article originally appeared on Detroit Free Press: Why Ford and NASCAR are teaming up for a special race and concert  

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