​Ariat is getting ready for football season with a new partnership.
The performance footwear and clothing brand has inked a deal for its work division to be an official partner of Cleveland Browns, including being the official workwear of the team’s home stadium Huntington Bank Field, and presenting partner of the Cleveland Browns grounds crew. 
As part of this, Ariat Work will outfit the Browns grounds crew in work boots and clothing. Ariat Work will also gear up the Browns construction crews with the best gear for the job, the company said.
Susan Alcala, vice president of partnership marketing for Ariat, told FN that this new deal is about “celebrating the behind-the-scenes workers who bring us football” — and honoring workers across the country who keep America running.
“We’re honored to outfit the Cleveland Browns grounds crew and construction workers in Ariat Work boots and apparel, and to recognize their hard work and dedication,” Alcala said.
This is Ariat’s first partnership with an NFL team, and the first sports partnership specific to Ariat Work. Ariat is also a sponsor of NFL quarterback Brock Purdy. Ariat’s other sports team partnerships include the Ariat Texas Rattlers and Florida Freedom of the Professional Bull Riders Team Series, as wellFollow Footwear News on Twitter or become a fan on Facebook.