​Caleb Williams’ popularity continues to reach new heights.The NFLPA announced on Tuesday afternoon that Williams had the top-selling jersey in June.Williams had a breakout 2025 season in his first year with coach Ben Johnson, throwing for a franchise single-season passing record (3,942 yards), 27 touchdowns and just seven touchdowns.AdvertisementAdvertisementAdvertisementThe 24-year-old quarterback led the Bears to 11 wins and an NFC North title. Williams’ fourth-quarter comebacks became a staple of the season, earning him the ‘Iceman’ nickname.The top-selling jersey sale in June is the latest of the many honors Williams has received in the last few months.ESPN has been releasing its top-10 players at each position. The list is voted by NFL executives, coaches and scouts. Williams finished as the No. 10 quarterback in the league. He finished just ahead of Seattle’s Sam Darnold, Washington’s Jayden Daniels and Love.”He’s the most dynamic of the group,” one GM said, via ESPN. “He’s got the arm talent and overall athleticism suited for today’s game.”AdvertisementAdvertisementAdvertisementThe Bears’ quarterback was also named the Madden cover athlete for this year’s version of the popular video game series. His “Iceman” touchdown celebration is featured on the deluxe version of the game.”When I received the call from Madden, it was like my childhood dream was coming true,” Williams said, via ESPN. “Being on the cover of ‘Madden NFL 27′ is a full-circle moment.”In early June, the NFLPA’s year-end top 50 player sales list was released. Williams, to no surprise, made it on the top 10 of jersey sales, which spanned from March 1, 2025 through February 28, 2026.Williams finished eighth in jersey sales, ahead of Packers quarterback Jordan Love (No. 9) and edge rusher Micah Parsons (No. 10).AdvertisementAdvertisementAdvertisementAfter one successful season, Williams has positioned himself among the most popular players in the NFL. This status could easily become the new norm for the Bears’ quarterback if he continues to ascend under Johnson.The third-year quarterback still has a way to go before he enters the truly elite tier of NFL signal callers. Those players consist of guys like Josh Allen, Patrick Mahomes and Lamar Jackson.But the Bears’ franchise quarterback finally has coaching and surrounding offensive pieces in place to accelerate his growth in the league. If Williams continues on his current path, he won’t just lead the league in jersey sales. There is potentially far greater achievements in store for Williams’ future.