​Now that Callaway and Good Good Golf have realized domestic violence is bad, here are a few other things they probably should know, too:Don’t take a home run ball from a kid.Wash your hands after you go to the bathroom.Brush your teeth twice a day.Don’t mistreat animals, puppies especially.Say please and thank you.If all these sound glaringly obvious, well, yeah. That’s the point. Callaway and Good Good’s reputations are in the toilet because they greenlit an ad that made light of violence against women, something anyone with half a brain cell should have recognized the second it was suggested.“Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment,” Callaway said in an Aug. 27 statement announcing it was cutting ties with Good Good, an equipment and apparel manufacturer.pic.twitter.com/77VsezMOwV— Callaway Golf (@CallawayGolf) August 27, 2026In short order, Good Good announced it would no longer be the title sponsor of a PGA Tour event in Austin, Texas, in November, and Golf Channel canceled the Big Break reboot it had partnered on with Good Good.Good Good, Callaway ad drew immediate criticismCallaway and Good Good have been at the center of this firestorm of their own making since the Aug. 21 debut of an ad that depicted Good Good co-founder Garrett Clark shoving a woman to the ground and then standing over her, saying “Do not touch my new driver” in a menacing tone.Both companies apologized (sort of) and tried to explain (sort of). Callaway also said it would donate $1 million to organizations that work to end domestic violence and provide resources for survivors, which Good Good co-founder Matt Kendrick slammed as insincere. “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” Kendrick said in an early-morning post on X.The fact remains both Good Good and Callaway were active participants in allowing an ad portraying women as not worthy of respect or care to see the light of day, and there’s no mea culpa big enough to make that OK.Clark, who is also one of Good Good’s content creators, was the central character in the ad. Presumably he saw the finished cut and thought, “Yeah, that works.” Callaway gave its final approval, too. Which means people, possibly many people, from both companies saw an ad that, at best disrespected women and, at worst, mirrors the very real horrors experienced by far too many women every day, and were totally fine with it.“Looking back at it, terrible concept. Terrible ad. Once I watched it back and it got posted, my skin was crawling, I was cringing,” Clark said in a nearly 9-minute video he posted Aug. 26.“Even minutes after I saw it get posted, before this surfaced everywhere online, I thought it was the worst ad known to man,” he adde