​‘Deion Sanders Is Just Sizzle’ — Radio Host Gives Colorado HC His Due, But Calls For Buffaloes To Introspect As Season Threatens To Go SidewaysColorado Buffaloes head coach Deion Sanders has evidently established himself as one of the most media-driven coaches in college football. Even when Colorado has struggled on the field, Sanders has continued to attract significant national attention.Coach Prime’s ability to command the spotlight caught the attention of SiriusXM host Damon Amendolara, but he also did not shy away from questioning Colorado’s struggles under Sanders.Damon Amendolara Questions Deion Sanders’ Colorado TenureThe Buffaloes have dropped three consecutive games after opening this season with two straight wins. So far, Sanders has compiled an 18-24 overall record at Colorado, yet the attention surrounding Coach Prime remains strong.This week, Amendolara discussed Sanders’ remarkable ability to keep himself and his programs in the spotlight.“He has built up the brand of wherever he’s gone, Jackson State, Colorado, by having celebrities on the sidelines and having a soap opera documentary-style camera crew documenting everything,” Amendolara remarked.“He knows what shows to do, what couches to sit on. He knows how to hold press conferences. He knows the sound bites that will get him, or the platform that will get him, or the podcast that will get him the most attention.”Amendolara then pointed toward Sanders’ record at Colorado as the primary reason the Buffaloes should introspect over the direction of the program.PREDICT THE CFB SEASON:PFN’s Free CFB Playoff Predictor“This is now Deion’s fourth season in Colorado, only one of which has been a winning season. But what does it take for us to finally recognize that, as a head coach, Deion is just sizzle? That’s it.“It’s fun. It’s interesting. It’s a good soundbite, but Deion has been absolutely incredible at building attention, which is a commodity, and absolutely brutal as a head coach in many ways.”Coach Prime inherited a Buffaloes program coming off a 1-11 season and quickly transformed its national profile. Under Sanders, Colorado made significant progress in 2024, finishing 9-4 and recording its first winning season in the Sanders era.DIVE IN:PFN’s Free CFB HQ — Team and Player Stats, Info, and MoreHowever, the Buffaloes couldn’t sustain that momentum the following year, collapsing to a 3-9 record in 2025.This season presented Sanders with another opportunity to stabilize the program and rebuild some of the momentum Colorado had previously established.DON’T MISS:‘Ultimately, It’s a Deion Sanders Issue’ — Colorado Analyst Squarely Blames Buffaloes HC As Julian Lewis Experiment Threatens To Go SidewaysThe Buffaloes began 2026 with wins over Georgia Tech and Weber State, but their fortunes quickly changed against stronger competition. Colorado then suffered losses to Northwestern, Baylor, and Texas Tech and now has a minuscul