​What’s in a name? For East Lincoln football standout Jaxon Dollar, such — along with his game — will soon help generate exactly what his last name implies.The five-star recruit was one of 19 high school and college athletes announced July 16 to have signed an NIL deal with Nike.AdvertisementAdvertisementAdvertisementDollar was selected from a pool of the nation’s top prospects during “The Opening” showcase in June at Nike’s Phillip H. Knight Campus in Beaverton, Oregon. Also inking NIL deals with the global sports brand were Jermaine Cobbins (Springfield, Tennessee), Maddox Davis (Cartersville, Georgia), Quentin Hale (Centennial High; Corona, California), Elijah Haven (The Durham School; Baton Rouge, Louisiana), Peyton Houston (Evangel Christian; Shreveport, Louisiana), Myson Johnson-Cook (East St. Louis, Illinois), Juju Johnson (Long Beach Poly, California), Neimann Lawrence (American Heritage; Plantation, Florida), Gabriel Osborne Jr. (Mustang, Oklahoma) and Jamarin Simmons (Amos P. Godby; Tallahassee, Florida).ALWAYS OPEN: 26 Gastonia, Shelby high school football’s top returning receivers in 2026BOLDLY SPEAKING: Predictions for East Lincoln, North Lincoln, MICS, Lincoln Charter footballCollege football standouts Trinidad Chambliss (Ole Miss), Cam Coleman (Texas), Jared Curtis (Vanderbilt), Trey’Dex Green (LSU), Chris Henry Jr. (Ohio State), Kewan Lacy (Ole Miss), Dante Moore (Oregon) and Colin Simmons (Texas) are also part of Nike’s NIL program.AdvertisementAdvertisementAdvertisement“Nike’s football roster has always been defined by the athletes who are shaping where the game goes next,” said Ann Miller, Nike Global Sports Marketing’s executive vice president. “These signings reflect our commitment to serving the best football talent at every level with the support, innovation and partnership they need to reach their full potential on the field and away from the game.”As Nike NIL partners, the group “will work alongside the brand to shape both the future of football and their careers.”“Through a deep and longstanding commitment to listening to the voice of the athlete, Nike provides its NIL and pro partners with individualized, personalized support, both in their performance and training and in their most important moments away from the field,” Nike’s prepared statement said. “From product style to support with media and content, Nike leverages the full weight of the brand to provide unparalleled partnership to athletes across its football roster — giving them tools for long-term success across sport, business and culture.”For Dollar, such comes on the heels of him announcing his commitment to play for Kirby Smart and the University of Georgia.AdvertisementAdvertisementAdvertisementDollar was nothing short of dominant during his junior campaign, catching 54 passes for 1,190 yards and 20 touchdowns, helping East Lincoln to 10 wins. He was equally impressive on the basketball court, averaging a doub