In five days, one of Argentina, England, France, or Spain will hoist the World Cup trophy alongside President Donald Trump in New Jersey.MetLife Stadium will host the World Cup final on July 19. It will be the eighth match of the tournament in the home of the NFL’s Jets and Giants located across the Hudson River from New York City.AdvertisementAdvertisementAdvertisementThe “battle” to host the final, in the words of Cowboys owner Jerry Jones, came down to Dallas and New Jersey. Dallas would’ve meant an indoor, climate-controlled match, but FIFA opted for New York City—or as it calls the stadium, “New York New Jersey.”Opened in 2010, MetLife generally did not get the glowing reviews from World Cup visitors that newer stadiums in Los Angeles and Atlanta have. Both of those have unique and impressive architecture, with a translucent roof in Los Angeles designed to keep temperatures down while letting a breeze in, and a unique “iris-style” roof in Atlanta. MetLife’s most distinctive feature might be the enormous black speakers hanging over the field. Both The Athletic and Sports Illustrated ranked it as the worst venue in the entire tournament.MetLife is also among the least accessible venues in the tournament, even more so after FIFA eliminated much of the parking around the stadium. With NJ Transit pricing the 13-mile, hour-long train from Penn Station at $98 round trip—up from the usual $12.90—the agency has not been coming close to its 40,000-rider per match capacity. The host committee’s $20 buses, funded in part by New York state, have been largely sold out, though post-match traffic has slowed journeys home.Some in soccer have suggested that brand considerations played a role in FIFA’s decision-making. Though FIFA forces stadiums to cover up their sponsored names and signage, those companies have still received brand recognition from the World Cup. The Cowboys’ stadium usually bears the AT&T name, and Verizon is an official FIFA sponsor. But FIFA does not have an official insurance partner that would be upset with competitor MetLife being closely associated with the final.AdvertisementAdvertisementAdvertisementWhile there may have been some business considerations at play in selecting the final venue, there is one indisputable fact that means much larger profits for FIFA at MetLife.MetLife can fit far more fans for soccer than any other U.S. host, meaning FIFA can sell more tickets. According to FIFA’s official tournament capacities, which lists MetLife at 80,663 people, the only larger venue is Mexico City’s Estadio Azteca, host of the World Cup opener. Otherwise, no other stadium’s capacity comes within 10,000 people of MetLife.On Monday, tickets for the final were selling between $14,995 and $32,970 on FIFA’s website, and the get-in price for Sunday’s match on secondary markets was around $6,800, according to resale data site TicketData. In ticket sales alone, FIFA can make millions more dollars b
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