​Nike recently signed name, image, and likeness deals with Texas football standouts Colin Simmons and Cam Coleman, along with 2028 Texas recruit Neimann Lawrence. The athletes join a growing roster of Nike-supported Longhorns, including Dia Bell, Ryan Wingo, and Jonah Williams.
“Nike’s football roster has always been defined by the athletes who are shaping where the game goes next,” said Ann Miller, EVP of Global Sports Marketing, in a release reported by On3. “These signings reflect our commitment to serving the best football talent at every level with the support, innovation, and partnership they need to reach their full potential on the field and away from the game.”
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What We’re Reading SB Nation: NFL Training Camp 2026: Start dates and locations for all 32 teams SB Nation: What Rams should do about Puka Nacua contract SB Nation: The greatest World Cup Final ever needs a deep rewind NEWS AROUND LONGHORN NATION AND BEYOND Welcome to Austin. For better SEO, this piece highlights the latest NIL moves and recruitment activity surrounding the Texas Longhorns, with emphasis on the newly signed Nike deals for Colin Simmons, Cam Coleman, and Neimann Lawrence, the integration of other Nike-sponsored athletes like Dia Bell, Ryan Wingo, and Jonah Williams, and the broader context of Texas football’s NIL landscape as the team prepares for upcoming seasons and competitions. The content aggregates reactions from NIL executives, media outlets, and recruiting coverage to provide a comprehensive snapshot of where the program stands in the contemporary NIL era, while aligning with ongoing coverage of Texas football facilities, player development, and recruiting momentum.