New Minnesota United CEO Christina Hennington was born in Denmark, lived in Norway through age nine and is a self-described “big skier.”“I enjoy that very much,” Hennington said of her hobby during her introductory news conference at Allianz Field on Thursday. “I have a bit of an adrenaline junkie side to me. … I am quickly becoming a soccer fan.”AdvertisementAdvertisementAdvertisementGiven that background, Hennington knows it’s important to not get too far out over her skis. That’s why the former longtime Target executive deferred to Loons owner Bill McGuire when asked about a black-diamond issue pertaining to the future of MNUFC: the MLS schedule flip in 2027 from the current spring-to-summer slate to a fall-to-spring format.When asked about the topic, Hennington’s eyes darted to her predecessor, Shari Ballard, in the front row and passed off to McGuire.“I’m doing well having you answer all of them; why do you want to change?” McGuire joked to laughter in the press conference room. “Obviously, some would say it’s an elephant-in-the-room kind of question.“We adapt to what we have,” McGuire said. “We will continue to do what Christina talked about: put a product on the field that people will enjoy.”AdvertisementAdvertisementAdvertisementHennington will rely on her two decades of business experience at one of the largest retailers to find ways to enhance the fan experience at Allianz Field — even if it includes the abrupt change to more cold-weather, regular-season games in St. Paul. Target’s former chief strategy and growth officer will be tasked with maintaining the Loons’ 14,000-member season ticket base and its deep stable of club sponsors through less than ideal winter weather.In November, MLS announced the schedule switch to align with the world’s top leagues. While the season will pause from mid-December to early February, MNUFC was reluctant to agree to league’s decision. The league will have a 14-game sprint season from February to April, and the first full season with the new format will start next fall.“We’re going to still show up, and we’re also going to remember that the teams that are playing us (in Minnesota) are going to have to show up in this, too,” McGuire said. “So, we’ll see how it plays out. I don’t think it will be as dire as any of us think it could be. And I promise you, nobody can think of how things can be more dire than I can.”Ballard turned to the audience and confirmed it. “That is 1,000% true,” she said.AdvertisementAdvertisementAdvertisement“But we will figure it out,” McGuire continued. “And it will be OK. It will be a little different at times, but we are going to show up.”Hennington, in her fourth day on the job on Thursday, will be able to rely on Ballard for the next few months. Ballard is staying onboard through the end of the year to smooth the leadership transition.The Loons’ process to hire Hennington goes back one year, and the
Content Source: Yahoo News
Image Credit: Getty Images
All rights to the news content and images belong to their respective copyright owners.