​Jeremiah Smith is going to be one of the biggest names in college football this season, and it appears the most recent On3 changes in NIL valuations agree.On3’s revised NIL valuation system puts him at No. 5 across all of college sports with a reported $5 million market value. The number provides another reminder that Smith’s impact is not just felt inside the box score but also in regard to brand exposure and national appeal.AdvertisementAdvertisementAdvertisementSmith’s ascent has been rapid since he arrived in Columbus. He was one of the most decorated recruits in the 2024 cycle and took very little time to become a household name and one of the best wide receivers in the country. He has already built partnerships with companies like Red Bull, Adidas, Nintendo, and Epic Games. As On3’s data has climbed, so has the documentation that Smith isn’t just a star receiver but a marquee brand name.Being listed as No. 5 also suggests that Smith has transcended being just a top wide receiver, but has now entered the territory where he is a premium college sports property.If Smith continues to produce at the level he has, there is a high likelihood he could own the wide receiver record books for Ohio State. And with that, his brand appeal will get even bigger, and he will have himself well set up before he has to play a single down in the NFL.AdvertisementAdvertisementAdvertisementContact/Follow us @BuckeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Ohio State news, notes, and opinion. Follow Sunny on X:@thesunnyvThis article originally appeared on Buckeyes Wire: Ohio State wide receiver Jeremiah Smith surges in On3 NIL rankings