OTD (05/10/1996): Sunderland’s Search For A Striker Goes Cold

By admin — In News — October 5, 2026

   ​Sebastian Rozental of the Chilean soccer team warms up 12 July, 2000 at the Bolivar Stadium in La Paz, Bolivia. El atacante Sebastian Rozenthal, de la seleccion chilena de futbol realiza ejercicios de estiramiento muscular el 12 de julio de 2000, en el estadio Bolivar de La Paz, Bolivia. Chile enfrentara a la seleccion boliviana de futbol el proximo 19 de julio, por la quinta fecha de la ronda eliminatoria sudamericana, para el Mundial Japon-Corea 2002. AFP PHOTO/Gonzalo ESPINOZA (Photo by GONZALO ESPINOZA / AFP) (Photo by GONZALO ESPINOZA/AFP via Getty Images) | AFP via Getty Images We’ve had a few quickfire revivals over the years, or magic carpet rides in modern terminology, but the one under Peter Reid came out of nowhere. The club was in a bad place – on and off the pitch.We were heading towards the third tier for the second time, and Reid was appointed for an initial salvage job, and eighteen months later we sat mid-table in the Premier League after we’d just frightened Arsenal with nine men at Highbury.We thought it was some ride at this point, but we still knew our place. In the summer, that lot up the road had broken records all sorts of records by signing Alan Shearer for £15m, and we broke the £1m barrier for the first time when we brought in Alex Rae.Niall Quinn was the main signing that followed when he arrived from Manchester City for £1.3m, and the hope was that he would score the goals to help us survive in the Premier League in the last season at Roker Park – but it wasn’t to be. In the previous home league fixture, we’d beaten Coventry City to claim a vital three points, but it came at a cost. Quinn had gone down in an innocuous challenge, and it turned out to be a cruciate ligament injury that would keep him out long term.The pressure was then on the manager to replace him, and almost every striker under a certain valuation was linked with a move to Roker. There was one, however, that got to the point where most people thought we’d got our man.It had been reported that it was only a matter of time before Chilean 20-year-old striker Sebastian Rozental would be confirmed to be a Sunderland player, but on this day in 1996 it was confirmed the deal was off.All seemed well until his club, Universidad Católica, changed the terms of the deal at the eleventh hour, and their demand for more cash did not go down too well with former Sunderland player David Hodgson, who was an agent involved in the deal:Peter Reid wanted to check out the player, had agreed on certain things and it was looking good. But then Universidad came back with different terms and wanted more money. What they were trying to do was put a gun to Sunderland’s head over the move and you don’t do that with Peter. Once Universidad came back and insisted on changing the conditions, Peter said forget it, and I can’t blame him for that.I’m very annoyed about the way Universidad have acted because it would have been a bit of a feather in my cap and  

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