​Welcome to Sportico’stransactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.PERSONNELTMRW Sports Names Champ Kelly SVP of Flag Football OperationsMore from Sportico.comSportico Transactions: Moves and Mergers Roundup for July 24Sportico Transactions: Moves and Mergers Roundup for July 17Sportico Transactions: Moves and Mergers Roundup for July 10
TMRW Sports has named Champ Kelly as senior vice president, flag football operations, for the new women’s and men’s professional flag football league being created in partnership with the NFL. Kelly joins TMRW Sports after 19 seasons in NFL front offices, most recently serving as interim general manager and senior personnel executive for the Miami Dolphins. As part of this new pro flag football league, Kelly will oversee all league operations, including competition, player personnel, coaching, officiating and team administration.LOVB Adds Execs From MSG Sports, City National Bank, NWSL
League One Volleyball (LOVB), the professional volleyball league that unites youth, club, collegiate and professional volleyball under one national brand, announced three senior leadership appointments for LOVB Pro as the league prepares for its third season and expansion to 10 professional markets. Tiffany Reaves (from Madison Square Garden Sports) has been named chief marketing officer, LOVB Pro, Kinsey Powell Fleming (from City National Bank) joins as chief financial officer, LOVB Pro, and Mma Afoaku (from the NWSL) has been appointed chief of staff, LOVB Pro.GSE Worldwide Launches GSE Advisory, Names EVP
GSE Worldwide (GSE), a company in sports and entertainment marketing, event production and talent management, announced the launch of GSE Advisory, a new advisory practice that expands the company’s existing brand-facing capabilities by “providing senior-level strategic guidance to brands, rights holders, investors and sports organizations navigating growth through sports.” The company also announced the appointment of industry veteran Michael Brown as executive vice president, GSE Advisory. Brown most recently served as EVP of Sports at United Entertainment Group.Legacy Motor Club Announces Strategic Ownership Group
Legacy Motor Club announced a strategic ownership group that includes Bryce Harper, Kelly Slater, Andy Roddick, Darius Rucker, Guy Fieri, Sam Byrne, Scott Dixon, Dario Franchitti, Tony Kanaan, Jen Rubio and Chase Utley. Legacy MC is an auto racing organization owned by seven-time NASCAR Cup Series champion Jimmie Johnson and Knighthead Capital Management.SPH & Miami FC Taps Octavio Zambrano as GM & EVP
Sports Performance Hub (SPH), the privately funded sports, education, live entertainment and real estate ecosystem under development in Homestead, Fla., and Miami FC, the pro club that forms part of SPH, have appointed soccer manager Octavio Zambrano as executive vice president of the SPH soccer vertical and general manager of