​Erling Haaland is widely recognized for his distinctive style both on the field and off it. The Norwegian striker, who has become one of the most talked-about figures in football, constantly draws attention for his fashion choices and public appearances. His influence extends beyond his athletic prowess, with his fashion sense becoming a topic of conversation among fans and industry insiders alike.
Haaland’s impact isn’t limited to his performances. A hair-tie brand that Haaland has worn for years recently launched a sold-out partnership, highlighting how his personal style resonates with audiences. His affinity for rare Hermès bags demonstrates cinema-worthy taste that aligns with the current trend of menswear embracing items that have traditionally been viewed as feminine. The combination of his athletic fame and fashion-forward aesthetics has created a viral appeal that the internet has seized upon.
Standing at 6-foot-5 and 25 years old, the Norwegian forward has amassed more than 11 million Instagram followers since this past Sunday, following his two goals that secured Norway’s World Cup victory over Brazil. While many new followers are drawn to his football prowess, a substantial portion appears captivated by his fashion sense and quirky social posts.
Haaland frequently showcases his outfits on Instagram, featuring items such as $1,800 Loewe Tracksuit jackets, black Chanel cashmere beanies that resale for well over $1,200, and a steady stream of rare Hermès bags. His fashion presence has not gone unnoticed by editors, who have praised his ability to merge style with sport, whether it’s his blond man bun secured with hair ties or his appearances at major runway events.
His influence is so pronounced that Norway’s national team jerseys sold out ahead of the England versus Norway match, with the National Football Association noting the trend and noting that resellers on platforms like StockX are asking prices exceeding $400. Brands are increasingly taking notice of Haaland’s star power, recognizing that his visibility can translate into tangible market value.
Industry voices have begun to weigh in on the economic impact of Haaland’s brand. Scott Kerr, founder of Silvertone Consulting, told Business Insider that Haaland’s brand value was already rising throughout the tournament and is likely to surge further after the World Cup concludes. This heightened visibility is beginning to pay dividends for fashion labels that align themselves with his image.
Kknekki, a hair-tie brand from Oslo, highlighted Haaland’s influence in a limited-edition collaboration timed to the World Cup. Haaland has been connected with the brand for several years, wearing its hair ties long before becoming an investor in Bon Dep, the parent company, in 2024. While the size of his stake remains undisclosed, Bon Dep described the collaboration as a natural extension of a longstanding relationship, noting that the limited-edition collection generated exceptional demand from launch.
Bon Dep has credited Haaland with amplifying the brand’s global visibility. When Kknekki shared a reel showcasing the collaboration on Instagram, the account gained about 4,000 new followers in a single day, according to data from Social Blade. Although Kknekki’s core audience has traditionally skewed toward women and girls, Haaland’s enduring use of hair ties has helped attract male customers as well. The spokesperson emphasized that Haaland’s presence coincides with a broader shift toward menswear that embraces comfort and more versatile, fashion-forward options, underscoring the potential for continued growth in this space.