As Utah’s partnership with Under Armour nears its end, the school has landed a new apparel deal. The Utes will join forces with adidas for a seven-year deal starting July 1, 2027, and the partnership includes an NIL component.Under the agreement, all Utah athletes will be eligible to be part of adidas’ NIL Ambassador Network, the school announced. That will provide them opportunities to cash in through NIL deals.NIL has become a key part of apparel deals across college football, and adidas has included it in other partnerships. Tennessee and Penn State are also set to have name, image and likeness opportunities for their athletes as part of their deals with the company.“The University of Utah strives for excellence in all that we do, and we are fortunate to have a world-class partner like adidas who also believes in the pursuit of excellence,” said Utah AD Mark Harlan in a statement. “adidas has an innovative spirit, a keen understanding of the power of sports and of the needs of athletes, and in this new era of intercollegiate athletics, we couldn’t ask for a better partner. I am grateful to the adidas team for their commitment to serving our Utah student-athletes and for creating unique licensed apparel that will energize our fans and supporters.”This story will be updated. Read More
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