​A busy summer of football is in full swing, and more fans than ever are choosing BBC Sport to follow it. Recently, we’ve seen record numbers visiting our website and app, with huge audiences across live pages, articles and videos. We’re thrilled that you’re enjoying our World Cup coverage, as well as Wimbledon, Formula 1, cricket and much more, across all our platforms. While the football drama is drawing you in, we’ve spent recent months sharpening our content and experiences to match the intensity on the pitch. Our storytelling is becoming more in-depth, with stronger analysis, expert insights and the inside stories behind the headlines.
You may have noticed several new features, such as a Shorts tab on the app, a new Predictor game and the popular FIFA World Cup 3D Experience. The ‘as it stands’ projection for the last 32 of the World Cup was a big hit, helping fans plot a team’s route through the knockout rounds. We’ve also added more football quizzes, including the new Who Am I? format, and tested live comments on our live pages for some matches. All of these innovations are shaped by your feedback, and we continuously monitor data while BBC teams regularly engage with audiences to understand how you’re using the website and app.
When the World Cup concludes, regardless of the winner, we’ll still be delivering a wealth of great content every day as we build toward the new football season. In addition to the tournament fallout and reaction, we’ll shift quickly back to club football with pre-season coverage and the latest transfer gossip and stories. BBC Sport, along with teams across BBC Nations and Regions, covers every club in the Premier League, the Women’s Super League, the EFL, Scotland, Wales and Northern Ireland. We have dedicated club reporters who will travel to bring you behind-the-scenes insights from pre-season tours, live pages for select pre-season matches, and in-depth features and storytelling that provide the latest updates ahead of the new campaign.
Once the World Cup ends, standout players often become hot property on the transfer market, with top clubs chasing their signatures. Our reporters, including senior football correspondent Sami Mokbel, will break the major transfer stories on our website and app. We’ll also run our daily transfer gossip column, summarising all the rumours from across the football world. For World Cup Predictor fans, a brand-new weekly Predictor game will launch immediately after the tournament, featuring five fixtures each week for you to forecast outcomes. It will be possible to build streaks and share results with friends and family.
Our quizzes will continue to be available, so you can test your knowledge and sharpen your SEO skills as you engage with the content.