📈 Y! Sports Biz: The rise of the alternate jersey

By admin — In News — November 9, 2026

   ​👋 Welcome back! Let’s get down to biz.In today’s edition: Additional editions are flocking to sports jerseys, Rahm makes himself at home, a soccer player spurns a side hustle sale, the 24-team CFP nears reality, DraftKings slips from its throne, and more.Time to show you the money…🦆 CROWDED LOCKERADDITIONAL “EDITIONS” FLOCK TO SPORTS JERSEYSCutter Gauthier looks like he’s about to summon the “Flying V.” (Gregory Bull/AP Photo)On Sunday night, the Ducks debuted new alternate uniforms with arguably the highest approval rating of the century. But while these tug at the heartstrings of nostalgia for Disney’s “Mighty Ducks” movie trilogy, alternate uniforms are also tugging at fans’ wallet strings across sports.Flying off shelves: The Ducks’ “Hometown Remix” jerseys quickly sold out online, and per The Athletic, the team sold more than 2,000 jerseys from its team store in the first 24 hours. At a $250 retail price, that’s over $500,000 in revenue. Not bad for a day’s work.More remixes than originals: Alternate uniforms became more common in the Big Four North American leagues in the mid-1990s, and wardrobes have consistently expanded since, with a marked acceleration over the last decade. A few common threads unite the recently added threads: deals with Fanatics and a playbook that emphasizes impermanent editions.🏀 NBA: The NBA inked a 10-year deal with Nike and Fanatics in 2017, with Nike making on-court jerseys and Fanatics producing replicas. The partners quickly introduced “Statement” and “City” edition alternates, with heavy year-to-year rotation among “City” editions in particular.⚾️ MLB: MLB, Nike, and Fanatics began a similar 10-year deal in 2020. In 2021, seven teams launched “City Connect” uniforms, and the rest of the league soon followed. About half of the teams are already on their second edition.🏈 NFL: Nike became the league’s outfitter in 2012, and “Color Rush” uniforms rolled out league-wide in 2016 (remember those?!). Fanatics joined the partnership as the producer of fan apparel starting with the 2020 season. Eight teams introduced “Rivalries” uniforms in the 2025 season, and eight more have followed in 2026.🏒NHL: Fanatics began producing NHL fan jerseys in 2017 and became the on-ice supplier starting with the 2024-25 season. Under Adidas, the NHL rolled out “Reverse Retro” jerseys in 2020 and 2022. This season, Fanatics and the league launched “Hometown Remix” uniforms for all 32 teams.Alternate uniforms have killed the concept of “home whites,” a trend our own Neil Paine expertly illustrated in his Substack. (Neil Paine/Neil’s Substack)More jerseys, more money: The steady supply of “new” or “limited” alternate jerseys has boosted merchandise revenues, giving fans urgency to buy jerseys that won’t be around forever.*Just last week, the Braves cited “demand for City Connect apparel” as a key driver behind 25% revenue growth in its “Ret Â