​Prizefighter. Former Ultimate Fighting Championship (UFC) two-division champion Conor McGregor is finally back in action, returning for a rematch against Max Holloway at UFC 329 this weekend on Saturday, July 11, 2026, inside the T-Mobile Arena in Las Vegas, Nevada.
Among the many storylines surrounding McGregor’s highly anticipated comeback, one of the most pressing questions has been obvious: how much is “The Notorious” earning for this fight? The inquiry has become even more intriguing in light of UFC’s new Paramount+ era, which has transformed the business model. With Paramount+ as UFC’s exclusive home, traditional pay-per-views—once used as a gauge of McGregor’s value and a straightforward path to additional earnings—are no longer part of the landscape.
Without the old pay-per-view framework, UFC CEO Dana White recently explained that the promotion needed a new formula for McGregor’s deal. “There’s a formula to it; McGregor’s going to do just fine,” White said. “Based on the average of his pay-per-view buys and what they do, there’s an equation for that … I mean we’ve done it with a lot more guys than just McGregor.”
Ahead of McGregor’s return this week, his longtime manager Audie Attar discussed what negotiating in this new era has been like and revealed that McGregor once again made promotional history. “Look, we’ve been negotiating with the UFC for over 15 years now, so it hasn’t always been an easy path, but we’ve always done good business,” Attar told Ariel Helwani. “I don’t need them to like me, but they’re going to respect the business. It definitely was challenging in terms of, ‘How do we do this in this new era without PPV?’”
Attar made it clear that despite McGregor’s long layoff and recent losing streak, his team never viewed him as just any fighter returning to the cage. “You can talk about he’s been out, and he lost, but it doesn’t matter,” Attar said. “As a famous man once said, everyone thinks he’s toast, but he’s the bread, and that was our position in the negotiation.” He credited the UFC, saying, “Is it where I want it to be in market value? No, but it’s multiples over anybody in the UFC, including Zuffa Boxing — multiples. It’s a historical number. At the end of the day, we’re not here to talk about the specifics, nor will I. The UFC definitely moved way more than they ever have, and probably wanted to. … It’s a win-win.”
So, exact figures remain undisclosed. Yet Attar did drop a sizable hint by noting that McGregor’s deal is worth “multiples” more than anyone else in UFC or Zuffa Boxing. To put that in context, the recently high-profile Zuffa Boxing payday involved Conor Benn, who reportedly earned around $15 million, underscoring the scale of McGregor’s potential earnings.
In other words, McGregor’s pay—talked about openly but not publicly disclosed—has been positioned as far above the typical UFC superstar deal and well beyond most other fighters in Zuffa Boxing. Attar’s remarks imply that, while the exact amount remains private, McGregor’s compensation is leaps above the rest, representing a historic figure in the sport’s evolving business model under Paramount+. It’s clear that even with a long absence and a recent downturn in performance, the business side of McGregor’s return has been treated as a major event, designed to reflect his outsized influence and enduring star power.