​The Sporting News originally published a feature on Cowboys coach Brian Schottenheimer, Dak Prescott, and CeeDee Lamb, highlighting the reasons behind the team’s push to win the Super Bowl. The article also notes The Sporting News as a preferred source by clicking here. The Dallas Cowboys have long been known for declaring that this could be their year, only to fall short when the moment arrives. While the Cowboys have collected individual honors for their players and the organization, the ultimate goal—the Super Bowl—has remained elusive. Looking ahead to 2026, Schottenheimer emphasizes change not for himself but for his players and everyone involved with the team. He explained that shaking up schemes and boosting on-field chemistry is about honoring the Cowboys’ standouts—Dak Prescott, CeeDee Lamb, and Quinnen Williams—along with the broader group that contributes to the club’s success.
For three decades, Cowboys fans and the organization have awaited another Super Bowl victory. Jerry Jones has overhauled the roster and the staff multiple times in pursuit of that goal. Prescott has emerged as a franchise icon, while Lamb is steadily approaching elite status as one of Texas’s premier receivers. George Pickens and Quinnen Williams are also making strong impressions in their respective roles. All of these players contribute to why Schottenheimer believes the Cowboys can finally break through to win it all. He expressed that ambition during his latest appearance on The Twins Take Podcast, underscoring the desire to elevate the team for others who sacrifice and devote countless hours to the cause.
“It’s always been a dream of mine. I want to win a Super Bowl. I don’t want to win it for me alone. I want to win it for the people under my leadership,” Schottenheimer stated. “I want to win it for Dak Prescott, for CeeDee Lamb, for Quinnen Williams, and for all your players who put in so much hard work and make the sacrifices that come with what we do. For us as a coaching staff, it’s the hours and the mental strain of game planning, but for the players, they’re the ones putting their bodies on the line.”
So far, Schottenheimer has laid a solid groundwork for the Cowboys. In 2025, the team posted a 44.1% win percentage over 16 games and finished with a 4.6 OSRS, placing second in the NFC East. A persistent challenge has been creating a formidable defense; last season the Cowboys allowed 30.1 points per game—the most given up by any NFL defense. The club has attempted to address this by hiring Christian Parker as defensive coordinator and by adding Rashan Gary and Jalen Thompson, among other moves.
Beyond the on-field adjustments, Schottenheimer recognizes that 2026 is a make-or-break year for the franchise. He also shared a deeply personal motivation rooted in legacy: his father, Marty Schottenheimer, is a Cowboys legend whose memory fuels the drive to win. He acknowledged that achieving the goal is a clear objective, with the Super Bowl anticipated on February 14, 2027. Schottenheimer framed the pursuit as a mission with emotional significance, while also acknowledging the practical need for improved performance and stronger leadership. The overarching plan is to optimize every facet of the organization and to create a path toward the game that crown the Cowboys champions once again. The goal remains explicit: to win the Super Bowl next year, and to do so with a team effort that honors the entire Cowboys family.