​Name, image and likeness money is a must to recruit and program build. And without it, operating a program in modern college sports is difficult.In this story, Testudo Times took a look at how Maryland programs are compensating for the lack of NIL in non-revenue sports. Non-revenue sports are teams that operate at a financial net loss and don’t have the independent stability to make a university money. This applies to 17 Maryland programs that aren’t football and men’s and women’s basketball. A chunk of Maryland’s money comes from the Big Ten and NCAA distribution media rights deals, sponsorships, donors and $300 annual student fees for athletics. The operating budget of $129 million in Maryland’s athletic fund has allowed the school to keep its athletics afloat.Maryland Athletics declined requests to comment on the topic of Olympic sports teams’ financial situations. Baseball Head coach Matt Swope’s base salary was a reported $262,000 in 2023 when he was first promoted, per the Diamondback. In 2025, Swope made $291,000, according to public payroll data from the university.Baseball expenses sit at $2.52 million, with a revenue gain of $511,445. Due to the contrast of expenses to gain, baseball has a net loss of $2 million. The program has utilized the Maryland baseball Home Run Club, a donation website portal where people can donate between $1 to over $5,000. Maryland Athletics Giving Day and Terrapin Club are alternate fundraising avenues used to support the team and other athletics. In fiscal year 2026, the school raised $43.7 million and had over 10,000 donors. Donations grew by over 1,400 pledges from 2025. On Sept. 22, the program announced a partnership with Marrucci for equipment. In three years under Swope, Maryland baseball is 88-80 (31-53 in Big Ten). Swope is entering year four of a five-year deal, as his 2023 contract runs through the 2028 season. The Terps are 4-1-1 in their fall ball schedule. They swept Towson and won and tied a game against Georgetown. Against St. John’s, the Terps split a doubleheader. The Terps will have a fall World Series on Oct. 29 to Oct. 31 at Bob ‘Turtle’ Smith Stadium. They will also play a game against Navy at home Nov. 8, before beginning their 2027 spring season at Ole Miss on Feb. 19. Men’s lacrosseHead coach John Tillman enters his 17th season coaching Maryland men’s lacrosse. He is 202-62 (56-20 in Big Ten) at the helm, with two national championships and 11 national semifinal appearances. The program made a reported $971,787 in revenue, per College Factual. A total of $3.1 million was generated in expenses, meaning the program lost $2.2 million. Tillman made $621,000 in 2025. He is signed through the 2030 season, with his deal set to expire on June 30 of that year. On the side of growing the program, construction began in June on a new lacrosse facility. The goal is to build a new locker room, nutrition station and team lounge at Gossett Hall. The building will