As HBO and Showtime shuttered their boxing divisions, the sport yearned for new platforms to fill the void.Could TikTok join the mix?The experiment begins when TikTok broadcasts a title fight between Amanda Serrano and Lucrecia Manzu, The Hollywood Reporter and the New York Post reported Thursday, July 16.AdvertisementAdvertisementAdvertisementSerrano, 37, will be defending her WBO and WBA world featherweight title Aug. 21 at Pechanga Resort & Casino, Temecula, CaliforniaThe fight will be promoted by Most Valuable Promotions (MVP), co-founded by Jake Paul.“From day one, MVP has challenged the traditional boxing model by creating the biggest moments and opportunities for fighters while finding new ways to bring the sport to fans around the world,” Paul and his MVP co-founder Nakisa Bidarian told the Hollywood Reporter. “Partnering with TikTok to deliver the first-ever championship boxing event on TikTok Live is another example of that vision to grow the audience for boxing and make world championship fights more accessible than ever. This event will also further activate MVP’s loyal fanbase among hard-to-reach Gen Z and Gen Alpha audiences, demographics that MVP has consistently reached better than anyone else in the sport.”Since HBO Boxing halted operations in 2018 and Showtime shut down in 2023, Netflix and Paramount+ have emerged as new boxing platforms.AdvertisementAdvertisementAdvertisementBut TikTok could open up a new frontier, reaching a younger demographic with a fight of historical significance.Serrano (49-4-1 with 32 KOs) is one knockout shy of breaking the all-time record for a female boxer heading into her fight with Lucrecia Mazur (14-4, with seven KOs.)Serrano is tied for the knockout record with Christy Martin. She is also tied with Martin for the most all-time victories for a female fighter.This article originally appeared on USA TODAY: Jake Paul brings boxing to TikTok, targets younger audiences with Serrano fight
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