JUVENTUS RECOGNISED WITH HONG KONG–ITALY PARTNERSHIP AWARDJuventus has been honoured with the Hong Kong–Italy Partnership Award at the ICC Business Awards, organised by the Italian Chamber of Commerce in Hong Kong and Macao, recognising the Club’s contribution to strengthening connections between Italy and Hong Kong SAR through sport and culture.The recognition follows August 2026 Juventus Summer Tour powered by Jeep in Hong Kong, which brought the First Team and the passion of Italian football directly to the city. According to the Italian Chamber, the tour played an important role in bringing the Italian and local communities closer together, while promoting Italian sport and culture to the Hong Kong public. The visit represented much more than a football occasion. Through activities surrounding the tour, Juventus engaged with fans, business partners and institutional stakeholders from Hong Kong SAR, Chinese Mainland, Italy and other Asian markets, using the global platform of football to foster dialogue and connections across sport, business and culture. The Italian Chamber described the recognition as follows, “The Hong Kong–Italy Partnership Award recognises Juventus for its August 2026 tour, which brought the passion of Italian football to Hong Kong and strengthened the ties between our two communities.” The award further reflects Juventus’ continued commitment to building meaningful relationships in Hong Kong. Beyond bringing memorable football experiences to local fans, the Club has sought to establish deeper connections with the local community, business ecosystem and institutions, creating opportunities for Italian sporting culture and values to engage with new audiences.Looking ahead, Juventus will continue to strengthen its presence through Hong Kong SAR, to the Greater Bay Area and Asia, combining its global brand and football heritage with greater local relevance. Through a series of flagship activations featuring deeper fan engagement, and long-term relationships with partners and institutions, the Club aims to enhance its sustainable eco-system for its continued growth across the region.
