KANSAS CITY, Mo. — Adults will now be able to grab an alcoholic beverage when they go see Kansas State football play at Bill Snyder Family Stadium next season.The school announced on Thursday that beers, seltzers canned cocktails and wine will now be available for purchase beginning in the 2026 season.AdvertisementAdvertisementAdvertisement Man rescued after climbing into portable restroom toilet in Kansas City Prior to the change, alcohol was only sold in the beer gardens on the North and South Goss Family Tailgate Terraces of the West Stadium Center and the Jose Cuervo Powercat Porch in the southeast corner of the stadium.“This has been a topic that we have carefully researched for years,” K-State Athletic Director Taylor said. “We always want to keep our student-athletes and fans at the forefront of every decision we make, and that was the driver in this decision as well. While it will provide our department with additional revenue during this new era of collegiate athletics, it will also be a key piece in maintaining a competitive advantage by keeping more fans in their seats throughout the entirety of games. This is a big decision, and we will be prepared to adjust as we see fit in future seasons.”Alcohol purchased inside the stadium cannot be brought outside the stadium, but fans can exit and re-enter the stadium as long as they have their tickets.AdvertisementAdvertisementAdvertisement Chiefs announce partnership with Burns & McDonnell for new practice facility These are the following policies with alcohol now being sold in the stadium:Guests must be 21 years of age or older to purchase alcohol and must provide legal identification at the time of purchase.Sales will be limited to two (2) alcoholic beverages, per person, per sale.Sales will cease at the end of the third quarter.Current alcohol policies in premium areas (West Stadium Center, Shamrock Zone, East Side Club) will remain in effect.K-State is committed to promoting responsible consumption and ensuring a safe and enjoyable environment for all fans. Fans who choose to consume alcohol must do so in a legal and responsible manner, and K-State Athletics reserves the right to eject any patron whose behavior is against policy, unruly or illegal in nature.K-State encourages responsible alcohol consumption and for groups to designate a sober driver.The school cites the success they have had conducting alcohol sales at their other venues, additional revenue and an improved gameday experience as the reasons for the change.Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. For the latest news, weather, sports, and streaming video, head to FOX 4 Kansas City WDAF-TV | News, Weather, Sports.
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