​Wrexham’s commercial growth since the takeover by Ryan Reynolds and Rob McElhenney has been nothing short of extraordinary, with a rise that stands almost unmatched in the history of the EFL. Back in 2020-21, the club’s entire turnover stood at under £1.5 million. By 2024-25, the latest published financial year, that figure had soared to more than £33 million. And that was before the club earned promotion to the Championship, a step that is expected to bring at least an additional £8 million in television money, along with further growth driven by sponsorship, retail, ticketing, and hospitality revenues.
With the revamped Racecourse Ground poised to lift their matchday revenue ceiling, and with fresh capital flowing from the Allyn family and private equity giants Apollo, Wrexham’s revenue—and, by extension, their expenditure on new signings and high-value contracts—looks set to continue its upward trajectory.
The club’s most recent major commercial deal is with Mozilla, whose Firefox logo will feature on Wrexham’s iconic red kits in a multi-year partnership beginning in the 2026-27 season. This new front-of-shirt deal follows the end of the previous United Airlines arrangement and is expected to significantly boost the club’s sponsorship and advertising income.
Sponsorship and advertising accounted for £17 million of Wrexham’s annual revenue in the last disclosed period, and the Mozilla deal is anticipated to boost that figure further. In an interview with HITC, Professor Kieran Maguire, a football finance lecturer at the University of Liverpool, estimated the potential value of Mozilla’s deal and offered his thoughts on how much the overall value could rise if Wrexham reach the Premier League.
“There will be a significant uptick should Wrexham be promoted,” Maguire said. He noted that in 2024-25, Wrexham generated £33 million in revenue, with £17 million coming from sponsorship and advertising and £20 million from overseas markets. He attributed much of the club’s international reach to the popularity of the documentary—an engaging production that emphasizes people and personalities rather than just football. This broad appeal has created a global brand, driving merchandise sales and attracting global viewership—conditions attractive to sponsors like United Airlines and Firefox.
Maguire suggested that the Mozilla deal could realistically be worth at least £10 million, with promotion to the Premier League potentially pushing that figure toward £20 million. In other words, the value of Wrexham’s sponsorship and overall commercial footprint could continue to escalate sharply, particularly if the club secures a place in the top tier.